In the wake of the most recent Lululemon controversy, it is more important than ever to ensure that the yoga products you use are made by a company that is environmentally – and socially – responsible. Lululemon is a Canadian-based yoga products manufacturer that has frequently made news for allegedly fostering a cutthroat corporate culture that exploits the eco-friendly ideals of yoga to reap in billions of dollars. In November, a jury handed down a verdict against a Lululemon employee who stabbed her co-worker to death in the company’s Washington D.C. store. The attack was brutal, and led many to question how two yogis could be involved in a dispute that is so out of line with yoga’s philosophy of non-violence. According to the concept of non-violence (Ahimsa) in yoga, one should respect all living beings, including animals, in the belief that all living creatures are interconnected. Ahisma does not only include refraining from causing physical harm to other humans or animals, but also includes driving all violent and hateful thoughts from one’s mind. The brutal murder at Lululemon is in stark violation of the non-violent principle of Ahisma.
Lululemon is no stranger to scandal. The company’s former CEO and founder, Chip Wilson, created a buzz in 2005 when he allegedly admitted that his company relied on child labor and “sweat shops” in China to produce its yoga products, some news reports even going so far as to intimate that Wilson claimed he was actually helping Chinese youths by providing them with jobs.¹ The company was embroiled in yet another scandal in 2006, when it marketed its “Vita-Sea” apparel bags as manufactured with seaweed fiber that provided stress reduction and other health benefits by releasing amino acids and vitamins into the skin. An independent study later revealed that the bags did not contain any seaweed whatsoever, and that Lululemon had not only misled – but may have actually lied to – consumers.² Despite these and other scandals, Lululemon continues to thrive.
As yogis, it is time we start demanding more from the companies that make the products we use in our yoga practice. When we buy yoga products from socially and environmentally irresponsible companies, we are at odds with the principle of non-violence that is the heart of the practice of yoga. Live the concept of Ahisma – and practice what you preach – by using only eco-friendly yoga products that are manufactured without harm to humans, animals or the environment. Yogis who want to elevate their practice should patronize environmentally-conscious companies like Hyde Yoga. Hyde Yoga clothing is 100% natural, comfortable and chic. But most importantly, Hyde Yoga clothes are made especially for yogis by yogis who adhere to yoga’s non-violent principles. Don’t use yoga products that undermine the goals of your practice! Instead, elevate your practice with eco-friendly yoga clothing from Hyde Yoga.
Hyde Yoga Offers Apparel that Is as Thoughtful as Your Practice!
As necessity is the mother of invention, Hyde Yoga came to being because the company’s founder, yogi Anne-Kerr Kennedy, could not find chic, comfortable and affordable yoga apparel that was as thoughtful as her practice. Hyde Yoga prides itself in designing yoga clothing that is not only colorful, stylish, and comfortable, but is also made only from 100% natural products. The company manufactures yoga clothing that truly embraces the concept of Ahisma – and promotes the unity of mind, body, and spirit inherent to the practice of yoga. Check out the selection of 100% cotton yoga pants, shorts, camis and tanks below, or browse our entire selection of eco-friendly yoga apparel online.
|Capri Legging||Chrystie Drawstring Pant||Cropped Divine Drawstring Pant|
|Jen Jen Tank||Long Cami||Men’s Practice Pant|
|Trieger Tank||Twisted Legging||vTop|
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Why use products that violate the non-violent philosophy of yoga itself? Innovative Healing Touch now offers eco-friendly yoga products that will elevate your practice! Hyde Yoga clothing, Yogi Bags Mat Bags and Totes, and Jade Yoga mats are made with natural materials that are safe for the environment and are available at Innovative Healing Touch! Remember, orders over $85.00 receive FREE SHIPPING, so pick up an additional item or two to save big on shipping! Purchase eco-friendly yoga clothing, yoga mats, and yoga bags online at www.innovativehealingtouch.com, or call us toll-free at (877) 217-7971 to place your order by phone. All orders shipped outside of New York State are tax-free!
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Don’t forget that you can call or email Ettia for a free consultation regarding Hyde yoga clothing or any of the organic skin care products on our site! Ettia’s expertise has made her a world-renown authority on holistic skin care, frequently quoted in leading beauty magazines like Vogue, Elle, Mademoiselle and Glamour. Now, you can benefit from Ettia’s expertise! Simply email Ettia at email@example.com or call (877) 217-7971 for answers to all of your skin care questions!
1. See Lawrence, Stuart J., Murder At Lululemon: Yoga’s “Heart Of Darkness”?, Huffington Post (Nov. 9, 2011), available at http://www.huffingtonpost.com/stewart-j-lawrence/when-yogis-kill-the-grisl_b_1077457.html.
2. Story, Louise, ‘Seaweed’ Clothing Has None, Tests Show, New York Times (Nov. 14, 2007), available at http://www.nytimes.com/2007/11/14/business/14seaweed.html?pagewanted=all.